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Personalising the Benefits Experience: Why Employees Need More Than Just Information
In today’s workplace, simply providing information about benefits is no longer enough. Personalisation is essential to creating a benefits experience that truly supports employees and reinforces your Employee Value Proposition (EVP). This article explores how organisations can move beyond passive, one-size-fits-all communication to deliver relevant, timely, and simplified benefits experiences that reflect employee needs and life stages. With insights on the role of data, technology, and thoughtful messaging, it highlights the importance of aligning benefits with your culture, values, and brand. The result is higher engagement, greater trust, and a stronger position in a competitive talent market.
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About our Sponsor, Gallagher:
Gallagher is one of the world’s largest insurance brokerage, risk management and consulting firms. As a community insurance broker and trusted local consultant, we help people and businesses move forward with confidence. With more than 52,000 people working around the globe, we’re connected to the places where we do business and to every community we call home. Managing risk with customized solutions and a full spectrum of services, helping you foster a thriving workforce, and always holding ourselves to the highest standards of ethics to help you face every challenge—that’s The Gallagher Way.